OnePlus One Lands in Indonesia in Partnership with Lazada
OnePlus One and Lazada:
Presently, OnePlus is very excited to move ahead with the next step in forwarding with the official launch of OnePlus One in Indonesia and the company following the true spirit of ‘Never Settle’, teamed up with Lazada which is the largest e-commerce platform in Southeast Asia in order to deliver the best user experience for its fans in that region. OnePlus One has been praised by many as the best smartphone of the year for its:
- best-in-class specs
- premium build quality
- sleek design.
Apart from this, OnePlus One accessory – The Flagship Killer, will be available exclusively at Lazada.co.id through a partnership with Lazada Indonesia. Mr.Magnus Ekbom, CEO of Lazada Indonesia stated that “2015 year more assuredly going to be a huge year for Lazada Indonesia as the company continue to broaden their customer reach along with including a wide range of categories with exclusive products that lets to offer an effortless, pressure-less, easy shopping experience in where the OnePlus One customers can find anything that they actually need and also added that the company is very much pleased to hands with OnePlus, so as to launch their flagship smartphone, the OnePlus One, more exclusively on www.lazada.co.id and the launching of the OnePlus One in Indonesia is also in conjunction with the New Year Parade campaign that is going to be proceed on 27th january”.
Well-known for their premium level of after-sales support, Lazada and OnePlus jointly developed an expansive service network for Indonesian users and one can visit one of the company’s walk-in service centers that is located strategically throughout the nation or parallely can call the support team directly to get immediate help with the device.
Mr.Carl Pei, the co-founder of OnePlus related that “The foremost top priorities are their products and the customers and are much proud by this exclusive collaboration which provides the indonesian fans the best in after-sales support and logistics that enhances their experience of the OnePlus One”.
The OnePlus One will be available more exclusively on Lazada Indonesia’s website for those who goes for Indonesia-specific invites that going to start by the next month and the 64GB Sandstone Black OnePlus One will be available for just Rp 4,499,000 and to celebrate this new chapter, the company also comes forward in offering the indonesian users with an exclusive pre-order of the OnePlus One in where no invite is needed, additionally, this pre-order opens on 27th january @ 11:00 at Lazada.co.id website.
As per the report, smartphone startup with the OnePlus One that is declared by today will be launched in indonesia and this move is a significant role for the company that is headquartered in Shenzhen, China as because smartphone penetration in Indonesia is still relatively low with about 23% of its 250 million population which is growing quickly.
The research firm Emarketer believes that it will become the world’s fourth-largest smartphone market by 2018 behind China, India, and the U.S., along with over 100 million active users.
It is confirmed that OnePlus One smartphones will be marketed via Indonesia exclusively through Lazada, the e-commerce platform that is backed by Rocket Internet and the handsets will be available on Lazada’s Indonesian portal by starting the next month and brick-and-mortar service centers which will also be opened in several cities. OnePlus related that its 64GB Sandstone Black OnePlus One can be had for 4,499,000 Indonesia rupiah or for $362.
In the country of the Indonesia, OnePlus need to face-off with several other makers of low-to-mid-priced android-based smartphones that includes Xiaomi which has been launched in Indonesia in August and by december, Xiaomi told that it had already sold over 100,000 Redmi 1S, its cheapest model for about $120 and Redmi Note phablets.
Similar to OnePlus, Xiaomi also saves on overhead by selling its smartphones via online and also launched in the Philippines through the Lazada website.
Indonesia’s strong smartphone provides up well for the healthy growth in ecommerce that is largely happening on mobile in the country and also it is notable that how Indonesia will be outpacing Brazil, which is another emerging market that named for a sizable, young population in terms of smartphones in the next upcoming few years.
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