MakeMyTrip Launches Railway Ticket Booking App with 5 Indian Language Support
India’s largest online travel agency MakeMyTrip has announced the launch of a new online railway ticket booking app. The new app will let users search for train tickets and also book them in English and 5 different Indian languages. The app, according to the company, is the first of its kind application in the country which will allow railway ticket booking in vernacular languages. In addition to English, the app will also support five Indian languages- Hindi, Tamil, Malayalam, Telengu and Gujarati.
MakeMyTrip has been working hard to bring different language support to its various products since last year. Last year they launched India’s first flight booking service in Hindi on mobile. The company is also planning to extend this service to other regional languages such as Malayalam, Tamil, Telugu and Gujarati this year. You will see such new changes in all their different products, both online and mobile applications soon.
The new app will allow the users to book tickets in both general and Tatkal quota on all routes in India. The app will also allow return ticket booking facility. MakeMyTrip claims that it is the only rail ticket booking app which provides this facility. Other than ticket booking, the new app will also provide enquiry of fare details, checking of seat availability and PNR status enquiry. The app will also provide information of nearby stations if the boarding station selected by the user has no available trains. This feature will be really helpful many users. The app will also allow the user to give berth preferences while booking the ticket.
MakeMyTrip plans to continue with its mobile first approach. The chief product officer of MakeMyTrip.com, Mr. Anshuman Bapna, said, “Rail was the fastest-growing travel segment in India in 2014. It is also the second-biggest travel segment in India. With online rail penetration at 43 percent in 2014, providing value-added services on mobile will further accelerate the growth and adoption of online rail-bookings.” The company plans with its mobile first approach, introduce never seen before features in its app. By exploiting the potential of vernacular content, the company is targeting to bring more and more people online and to use their services.
In the news release as part of the launch, the company also shared its railway booking trends from non metro markets in India. According to their data, over one third of the total online rail booking in the country happens from just four states, Kerala, Tamil Nadu, Gujarat and Andhra Pradesh. Kerala tops the chart in terms of online rail booking from non metro areas in the country. In terms of the number of people who books ticket using desktop PCs, Gujarat has the highest number.
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